CEO

Sheldon Nutkevitch established Brand Appeal Group in 2008 and has over 25 years brand licensing and consumer products experience.

Sheldon has created and marketed a multitude of new consumer products via merchandise licensing as well as through direct manufacturing in the Far East. Sheldon's expertise spans all aspects of product development, from sourcing and manufacturing, to distribution, marketing, promotion and sales.

Achievements he is proud of include initiating and developing USA - based private label and branded businesses doing business with leading retailers including PacSun, Tilly's, Kohls, Kmart, Sears Macy’s and Wal-Mart and developing a licensing and brand business strategy for leading North American apparel resulting in more than $250 million in sales revenue.

Sheldon has held key management positions in a number of the leading apparel and home fashions companies. He also has business experience in automotive, accessories, consumer electronics and publishing.

Sheldon is a CPA with a post-graduate diploma in public accounting from McGill University.

Vice President, Business Development & Brand Management

Roman Glukhman brings over a decade of experience in brand licensing and brand management, specializing in identifying, pitching, negotiating, and closing high value licensing and partnership deals. Throughout his career, he has been directly responsible for driving more than $800 million in incremental retail sales through the partnerships and programs he has developed. Roman focuses on building a strong, strategic pipeline of meaningful business opportunities that fuel long-term growth for both the brands and manufacturers he represents. He has worked with iconic global brands—including Ralph Lauren and Martha Stewart—and has led licensing initiatives across food, fashion, home, and sports, with deep expertise in category expansion, partner sourcing, and best-in-class execution.

Beyond his work, Roman is a proud father of two and calls New York City home. In his downtime, he pursues his creative interests, most notably photography and music, bringing the same curiosity, passion, and creative lens to his personal pursuits as he does to his professional work.

Executive Vice President

Rhonda is a 20 year veteran of the apparel industry and has a strong understanding of the product development and approval process having worked with factories, both in North America and Asia.

Rhonda has been an integral part of developing licensing programs for world-renowned brands as well as identifying and executing new opportunities for lesser-known brands. Rhonda has a BA from McGill University.

Creative Director

Eric Donsky has 25 years of experience in the apparel and food industry. His specialty is in graphic design, specifically consumer packaging, marketing and advertising.

Most recently, Eric was an integral part of the introductory growth of Glutino Foods (Boulder Brands) educating consumers on the new gluten-free segment of the packaged goods food market.

Call him a sage, a visionary, or a brand ambassador, Ken is a leader in global branding and licensing, with a career that’s helped shape the modern apparel industry. Known for his strategic mind, sharp instincts, and gift for connecting people and ideas, Ken is the rare executive who blends big-picture thinking with hands-on deal-making. 

Ken helped transform PVH from a single brand company with a small licensing presence to a global giant with over 200 global licenses — including Calvin Klein and Tommy Hilfiger — contributing millions in value. Ken's strategic fingerprints were all over that transformation.

A natural brand builder, Ken has a talent for spotting opportunity — whether it’s expanding IZOD into China, aligning Van Heusen across Central America, or launching innovative joint ventures across India and Australia. He’s helped bring celebrity-backed brands like Regis Philbin and Ryan Seacrest into the fold, and crafted major retail programs with J.C.Penney and Kohl’s that set the standard for brand rollouts.

Ken is a sought-after speaker on branding and licensing, having lectured at top fashion universities and international conferences. He serves on several cultural and philanthropic boards including Guild Hall, the Chamber Music Society of Palm Beach, and the Business Council for International Understanding. He’s also Chairman Emeritus of the Business Council at Lincoln Center and past chairman of the YMA/FSF Fashion Scholarship Fund.

Strategic, thoughtful and endlessly curious, Ken Wyse is the steady hand building bridges and guiding brands to their next chapter.