Our Services
Brand Appeal Group provides a comprehensive suite of services with a particular focus on Brand Representation, Collaborations, Manufacturer Representation, and Mergers & Acquisitions advisory.
We help brand owners build strategic licensing programs that expand their reach and maximize revenue, while guiding collaborations that authentically connect brands, creators, and manufacturers for high-impact, culturally relevant product launches. We also support manufacturers in identifying and securing high-value brand licenses that drive category growth. Lastly, we guide our clients through the M&A landscape with value-added matchmaking, financial due diligence, and market insights to ensure informed decisions and maximize long-term value.
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Full licensing program development and category expansion strategy
White-space analysis to identify untapped revenue opportunities
Manufacturer sourcing and vetting across key product categories
Deal negotiation, contract structuring, and financial modeling
Access to Brand Appeal Group’s network of manufacturers and perspective licensees
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Collaboration strategy between brands, creators, and manufacturers
Partner identification, outreach, and match-making
Creative alignment to ensure on-brand storytelling and product relevance
Contract negotiation and launch timeline management
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Brand sourcing for category expansion and new product lines
Licensing opportunity evaluation and strategic fit analysis
Development of pitch materials and brand presentations
Negotiation of deal terms, royalty structures, and contract frameworks
Management of the deal pipeline and partner communications
Access to Brand Appeal Group’s network of brand owners and licensors
Ongoing relationship management to ensure long-term program success
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Strategic matchmaking between buyers, sellers, and investors
Category and white-space analysis to support acquisition decisions
Deal structuring guidance and negotiation support
Post-acquisition integration planning for licensing programs